![]() Affinity Maps versus Card Sorting: What the Difference is and How to Use ThemĪffinity diagrams are best used in UX when there's a lot of research data to analyze, you need to see the big picture, or when you need to generate new ideas.Afterward, you will have groups of concepts and relationships based on how participants understand them. They also provide insight into relationships between features so that designers don't get stuck designing around one idea only - after all, design is about the user experience! For UX designers and researchers the affinity diagram is useful for grouping and connecting large amounts of research input from interviews and surveys. The affinity diagram was developed by Jiro Kawakita in the 1960s and is also referred to as the KJ Method.Īffinity diagrams are great tools for brainstorming new ideas because they give you a whole new perspective on how everything fits together in your design. For UX, and especially user research, affinity diagrams are used to sort and group large amounts of qualitative research data into themes. Simply, affinity diagrams organize a large number of ideas and information into related groups with natural relationships. This blog post will go over how to create an affinity diagram and the strengths and weaknesses of this method so that you can decide whether or not it's right for your project! What are Affinity Diagrams (KJ Method)? It can help you identify product features, understand the needs of your target audience, and gain insights about what might not be working in your design. ![]() ![]() An affinity diagram or affinity map is a powerful tool for any UX designer. ![]()
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